Blushy
In collaboration with influencer Mimi Bouchard to build and launch a new D2C brand of personally curated beauty and wellness products aimed at empowering young women.
Henry Wilmer
Helping businesses to solve complex strategic problems through design-led thinking, currently with PA Consulting.
Selected Work
Personal Project
Brand Development & Product Strategy
Brand Development & Product Strategy
TENA
Leading the development of TENA’s latest D2C platform to launch an innovative new medical device throughout Germany, France and the United Kingdom.
PA Consulting
Product Management & Creative Strategy
Product Management & Creative Strategy
Afro
Supporting the development and launch of an app designed to ease the chaotic customer experience commonly experienced by black men in specialist barber shops.
Personal Project
Brand Strategy & UX/UI Design
Brand Strategy & UX/UI Design
Intimawear
Leading the delivery of Essity’s D2C ecommerce platform and customer experience strategy for the launch of intimawear by Libresse™.
PA Consulting
Product Management & Launch Consultant
Product Management & Launch Consultant
Ziglu
Leading the concept development of an app that enables a quick and simple way to buy and sell digital currency with no hidden fees.
Chelsea Apps Factory
Service Design & Product Consultant
Service Design & Product Consultant
Tippi
Creating a practical application for spending cryptocurrency in daily life by incentivising crypto-tipping of charities and popular brands in return for mutually beneficial financial rewards.
Personal Project
UX/UI Design & Business Development
UX/UI Design & Business Development
Emelle
Founded a subscription-based journalism app powered by a proprietary AI editor that summarises, contextualises and categorises a personalised reading list.
Personal Project
UX/UI Design & Product Management
UX/UI Design & Product Management
Zellar
Connecting small businesses across the UK with the data and insights that will help inform their efforts to get to carbon zero energy usage before 2030.
Chelsea Apps Factory
Service Design & User Research
Service Design & User Research
BBC Three
Supporting BBC Three’s editorial and platform strategy alongside the channel controller during its transition to a digital service.
BBC
Content Strategy & User Research
Content Strategy & User Research
Blippar
Building a visual-Google by connecting people with information about the things they see using the computer vision app and new digital experiences using augmented reality.
Blippar
Content Strategy & Product Design
Content Strategy & Product Design
timesXtwo
Original and unique storytelling by BBC News and ABC News in collaboration, to bring a UK and US perspectives of key issues from around the world.
BBC
Videographer & Producer
Videographer & Producer
About Me
I am a creative digital strategist and entrepreneur living in London.
Journalist-turned-creative digital consultant with experience in launching digital products and services, managing global teams and driving impactful organisational change. I began my career as a BBC journalist, before honing extensive strategic, analytical and design skills through leading a fast-paced and practical approach to developing a broad range of demonstrable expertise. I specialise in driving concept and ideation sessions, leveraging ethnographic research and design thinking, combined with industry trends and exemplars across a variety of emerging technologies.